En esta página encontrarás una recopilación de herramientas de CRO: a/b testing, analítica, gestión de proyectos de CRO, research y web performance. Además, también he recopilado recursos de formación: libros, eventos, blogs y podcast para aprender CRO.
Herramientas de CRO
A/B Testing
- AB Tasty
- Adobe Target
- Convert
- Dynamic Yield
- Evan Miller tool-kit
- Google Optimize
- Kameleoon
- Omniconvert
- Optimizely
- SearchPilot – A/B Testing for SEO & CRO
- Unbounce
- Visual Website Optimizer (VWO)
- Zuko forms
Analítica digital
Gestión de proyectos de CRO
Research
- Crazy Egg
- Clicktale
- Five second test
- Hotjar
- Qualaroo
- SurveyMonkey
- Tobiipro
- Usabilla
- UserTesting
- Contentsquare
- Browserstack
WPO
Libros sobre CRO, UX, neuromarketing…
- Don´t make me think. [Steve Krug]
- Influence: The psychology of persuasion. [Robert Cialdini]
- Lean analytics. [Alistair Croll]
- CRO profesional. Estrategia y práctica. [Ricardo Tayar]
- Trustworthy Online Controlled Experiments. [Ron Kohavi]
- Product-Led Growth: How to Build a Product That Sells Itself. [Wes Bush]
- Brainfluence. [Roger Dooley]
- Buy-ology. [Martin Lindstrom]
- How to Write Copy That Sells. [Ray Edwards]
- Thinking, Fast and Slow. [Daniel Kahneman]
- Hooked: How to Build Habit-Forming Products. [Nir Eyal]
- Never Lose A Customer Again. [Joey Coleman]
- Naked Statistics. [Wheelan Charles]
- INSPIRED: How to Create Tech Products Customers Love. [Marty Cagan]
Formación
- Curso CRO gratis [Iniciación – CRO SCHOOL]
- Máster CRO [Profesional – KSCHOOL]
Eventos
Blogs y cuentas de Twitter para estar al día
Blogs:
- CXL Blog
- Conversion Science Blog
- Smashing Magazine
- Optimizely Blog
- VWO Blog
- Widerfunnel
- GrowthPenguin [Javascript para testing]
Podcast:
Newsletters:
Cuentas de twitter:
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